Graphic Design

Making the Complex Simple. Now That’s Visionary!

In a cluttered landscape of shifting trends, one fact is clear—simplicity pays!

Marketing campaigns do no good if the information is not retained by your audience.
Integrating design simplicity can boost how much your audience absorbs and remembers.

Simplicity ensures maximum clarity.

Simplicity creates balance and impact. When implemented, designs are easier to understand, more striking and likely to leave a lasting impression. It means crafting solutions that are timeless—making for long-term brand identity, consistency and recognition in the marketplace.


The percentage of consumers willing to pay more for simpler experiences.


The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications.


Money left on the table!
The amount of money brands are leaving on the table when they don’t simplify.
From Siegel+Gale’s 2018-2019 Global Brand Simplicity Index report.
In a competitive marketplace, the best way to cut through the noise is to make your message simpler than that of your competitors. Not standing out is the same as being invisible.

Let’s Get You Noticed!

“Simplicity is the ultimate sophistication.”

—Leonardo da Vinci

Elements of Design Simplicity:


Alignment creates a sharp, ordered appearance to design elements by ensuring they all have a pleasing connection with each other.


Hierarchy is achieved by ensuring that the most important message is given extra visual weight above all other visual elements in a design.


Contrast draws out elements of a design adding emphasis to guide the viewer’s eyes to the most important parts of your design first.


Repetition helps tie a design and overall look together helping the viewer remember your brand or other important information.


Proximity creates organization to a grouping of elements—clustering them together to declutter and bring comprehension of the information in the overall design.


Balance gives form and stability to elements and adds contrast to even out the flow of a design allowing the viewer’s eye to travel through the content aiding comprehension.


Color helps communicate on an emotional and subconscious level by taking advantage of winning color combinations that help create content consistency in a design.


Space, also known as white space, helps to shape and highlight important pieces of information in a design. Never underestimate the power of simplicity.

The law of simplicity, when combined artfully with creativity, can be harnessed to produce truly stunning designs—masterfully balancing two often competing considerations: the use of uncomplicated shapes and objects and the need to produce striking design effects.

The Design Simplicity Method

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